Target right audience via search ads

Get your ads created & enhance brand recognition

Search advertising – make your ad easily searchable

Search advertising is one of the most essential additions to your online strategy. It is the best way to target your most qualified audience as search advertising allows you to reach this audience who are already looking for targeted products and services. Search Ad is one of the most powerful forms of online advertising. We target the right audience and focus on creating the ads that appear on the top of the search engine results pages. Search advertising helps in generating brand awareness, leads, and sales. We create well-crafted and targeted ads backed by an optimized post-click experience to not only increase the effectiveness of your search ads but also to reach their full potential. Our foremost aim, as your advertiser, is to expose you to your client base. We shoot for predictable, goal-busting results by creating custom and robust strategies for your business. At Megistron Media, we leverage our in-depth knowledge and digital excellence to add value to our clients.

Search engine text ads

Search engine text ads appear on the search engine results pages along with organic results. These ads are the first point of contact that a potential customer has with your site, which is why it is crucial to do them right. We believe in creating a compelling and effective search engine text ads campaign and we start so by creating well-written ad copies. A well-written and powerful message will compel the potential customer to click on your ads and take the intended action. We at Megistron Media not only create but also track, measure and manage your PPC campaigns for effective results.

Google shopping

Google Shopping is a service provided by Google. They appear either in the main search engine result pages or under the shopping tab and allows the customers to view, and compare the products. These appear as thumbnail images displaying the product's retailer and price. With Google Shopping, we strive to scale the sales and purchase of your product by creating a clear course map of advertising strategy. We use attractive images in captivating formats and optimize product titles for better chances of sales. We advertise your products by grabbing the attention of the buyers and will make them more likely to click and land on the product page.

Remarketing/retargeting

Remarketing helps a business to connect with people who have already interacted with the website in the past. Think of remarketing as a second chance to retain existing customers and past visitors through such campaigns. Through remarketing campaigns, we can help you target those visitors who have already come to your website previously. We target recent website visitors and display the ads to them as the more this audience sees your ad, the more likely they are to convert. At Megistron Media, we apply strategies as per your goals and set the right targeting budget to increase conversion rates & ROI.

Search ads platforms

Google ads

Possibly the most popular ad platform, it covers the highest volume of searches. A Google ads campaign is a must for all businesses, no matter what’s their size. We use this platform to bid on keywords that are relevant to your ads and set a budget accordingly. Our PPC specialists work on every aspect of google ads, from creating to optimizing, to achieve optimal results.

Bing ads

As the fastest growing ad platform, the Bing search engine receives millions of searches every day. Bing ads platform is a valuable place to run ads to generate leads and traffic for your business. We are Bing ads specialist and eager to help you with every aspect of ad management, from creating to optimizing.

Facebook ads

Facebook ads give businesses an opportunity to reach a specific consumer market and advertise to them. Since Facebook is a social media platform, it’s easier to create finely targeted ads to fuel your website with qualified traffic and conversions. Our specialists build the campaign and manage it on a continuous basis to maximize results.

LinkedIn ads

LinkedIn is one of the best platforms to reach business professionals. We specialize in helping businesses create effective LinkedIn ads. It offers a cost-effective way to advertise your business to the right target audience. We will help you to create, execute, manage and optimize your LinkedIn campaign and guarantee to achieve the objectives you desire most.

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How working process is executed by us

Competitor analysis

In a world plagued with competition, it’s always good to keep an eye on the competitor and we believe in this practice. Our experts conduct an in-depth analysis on the quality of keywords, ad copies, location, demographics and landing pages of various competitors to collect quantitative and qualitative data to help us analyze our online strategy. This helps us in knowing what is best for our client’s campaign.

Strategy formulation

An ad campaign requires a perfect strategy to work efficiently in the long run. Strategy formulation is based on the competitor analysis as well as the client’s goal. Based on the data collected, we develop a custom strategy for your business. Our experts target specific elements, such as location & demographic, and make other similar strategies to achieve maximum traffic for the campaign.

Keyword research

Keyword research is very essential for a successful ad campaign. Our team of experts here focus on the research especially targeting the potential, trending, and relevant keywords. This is important as these keywords would trigger the ads. Through keyword research, we try to determine the intent of the audience and discover opportunities to convert them.

Attractive ad creation

An attractive Ad bring in a lot of visitors to the website, leading to a better rate of conversions. Our creative experts materialize brilliant ideas and create well-written ad copies, to make the ads look more attractive and promising to the visitors. We strive to create descriptive ad copies to exhibit information in an innovative manner that will compel the visitor to click on your ad.

Landing page setup

A landing page is vital to get better responses and conversions from the visitors. We design landing pages that are representative of your business and entice the visitors to take intended action. We consciously design a layout that is emblematic of your brand and responsive for mobile, desktop, and tablet users. We design a user-friendly and navigable interface to provide better UX, as the landing page is a determiner of quality score.

Analysis & optimization

The success of an ad campaign depends on its effective analysis and optimization. We follow up the campaigns with regular monitoring and optimization including ads groups, ad text and keywords. Regular optimization benefits your advertising budget, maximizes results and drive higher ROI. Our specialist team analyzes the performance of the campaign religiously and collect comprehensive data to optimize the ad campaign for better results.

Why its beneficial?

Perhaps the most important thing which makes the search ads crucial is that you only need to pay for what gets clicked on. You can say it’s the best feature of PPC. Also, the cost of click might vary widely depending on how competitive are the keywords. Businesses can set their respective budgets in which they feel comfortable for their Ad campaign. There is no minimum spending requirement, you can easily pause your campaign any time if the business is not seeing favorable result or if any other issue arises.

Through paid advertising, a business can reach to the clients in a more customized and targeted manner. Google Ad campaign can be adjusted and customized for your Ads to be shown under specific circumstances & it also allows the business to target customers. PPC campaign is the best way to reach potential clients and enhance the business. We will make sure that the user converts to a customer once they reach the website.

Paid Search Ads always provide magnificent outcomes, as you mostly get aspired results if your campaign setup is excellent. It is also less time consuming. By using Search Ads, you can see how many people have seen your ad and how many are engaging with it. Moreover, you can also get an idea of who clicked your ad, how much traffic the website gained, etc. We use various types of PPC tools in order to collect more data on the campaign results. We also create reports for better analysis of the Ad campaign.

Search Ads is a vast platform. You can know what people do after clicking your ad through various tools. Our team collects the data & provides you a detailed report about all the pages that have been visited by users. Hence, the performance status of the ad campaign can be judged by assessing client behavior. For better results, the data collected can then be utilized to modify the keywords. To create better Ads, we keep a close check on competitors. We deliver quality services which will automatically raise your brand recognition.

How are we budget friendly?

We believe in providing quality services at a reasonable cost to our clients which is why our service packages are flexible and customized depending on your budget and goals. As compared to offline marketing, you don’t have to pay a huge amount of money for getting relevant traffic. Rather, you only pay when a visitor clicks on the ad. Our service packages are designed to not burn a hole in your pocket and help you make the most of your marketing budget. We work around the set budget to deliver maximum ROI for your money.

Frequently asked questions

Search ads allow you to choose the relevant audience based on the keywords you find they are searching for the most. It is a way that multi-location brands choose to advertise as they know they can achieve greater reach with a keyword-based strategy. The multi-location business can apply search advertising across various channels. The advertisement's success depends on your allocated budget for keyword targeting as it is based on keyword combinations. Search ads cover many potential answers to the questions and are thus beneficial as it increases the chances of the target audience to click on the ad.

Google uses a measurement called Quality Score to estimate how relevant your ads, keywords, and landing page are to a person seeing your ad. We create and optimize ads as per the client's requirements and focus on the essential PPC metrics to increase the performance of the ads. With a better quality score, the chances of there are chances that the ad ranks better and the cost is lowered. At Megistron Media, we have certified professionals focusing on quality, not quantity. The PPC professionals concentrate on writing ad copies that lure the users into taking the intended action. The right ad could lead to extra traffic, new leads, and additional sales.

Search ads are worth it for all sizes of businesses. They provide a cost-effective way for businesses of all sizes to reach a virtually unlimited, targeted audience. They’re extremely flexible, and the bids can be started, stopped, paused, or even adjusted at any time. At Megistron Media, we have certified PPC experts that help choose keywords that are specific words or phrases often used in search queries related to your product or service. They help optimize ads that appear above organic search results on search engine results pages. This greatly increases your potential for attracting new customers based on the search queries and keywords the users enter into Google search.

Targeting refers to choosing the relevant audience you wish your ads to appear. It is based on demographic and behavioral data, like age, location, etc. With a wide range of audiences on the internet, not all of them are relevant to your business. So, it would be best if you were selective in choosing them so that your ad budget does not get wasted on irrelevant clicks. Our search professionals focus on preparing a report before working on strategies to choose the target audience. This will allow you to reach a much more targeted audience. We check in regularly and perform frequent optimizations for the best results for your ads.

Different businesses have different advertising goals. So, the same ad format may not yield the desired results for every business. At Megistron Medis, we choose the search ads based on your marketing goals, brand strategy, and ad budget. We run text ads, shopping ads, display ads, video ads, and more. As a digital marketing agency, we prioritize choosing the relevant ad campaign for businesses and focus on helping the clients attain desired goals.

Looking for digital marketing services? Let’s have a quick discussion on it.

We are a Search Ads service provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline, and we’ll plan our strategies around it. We will help you gain a broader online reach, and our experts are available to guide you through every stage of the online marketing process.

If you want information on our project handling techniques or are interested in learning more about us, leave us a message or drop an e-mail with your queries, and we will get back to you within a business day.