Bespoke SEO plan and strategy services

Boost your search rankings and win customers like a pro

SEO plan and strategy services

Most internet users use search engines to discover products, services, information, entertainment, etc. so of course, it makes sense to have robust SEO strategy in place that expands your reach and puts you in front of the audience. If you're a company with an online presence that's buried deep in the search results, then your SEO plan and strategy needs updating. A good SEO strategy identifies user's search intent that revolves around your core products or services. By partnering with Megistron Media, you get a full-time team of SEO consultants and experts who work round the clock to achieve your digital goals. We start by acquainting ourselves to your industry niche and the audience needs. Then we develop a custom SEO plan and strategy, integrating high-traffic keywords in the content that exposes your website to the target audience. We keep revising and reviewing our strategy and efficiently leverage the budget to keep you ahead of the competition, increase your search rankings, maximize the traffic and engage the audience to drive them towards conversion.

How SEO strategy will impact your business

Lead generation

Lead generation is an important goal that we aim to achieve with our SEO plan and strategy services. Our SEO strategy helps your website rank on top of the SERPs, thus increasing visibility. This means, that a good number of audiences are clicking on your search result as they find it relevant. Since the audience is already on your website, we subtly direct them to complete our goals like filling enquiry form, newsletter subscription, etc. This obscure SEO strategy increases the lead generation by multiple times.

Quality content

The content on your website is of utmost importance as it tells the audience what the business is about and what they can expect to get. Compromising content quality can put your business at the risk of falling out with the audience. Thus, our SEO plan and strategies expert focus on planning a rich content strategy that involves creating and sharing unique and engaging content on your website and optimize the existing one. This also helps reduce the bounce rate and increase audience engagement on your website.

Increased traffic

When an SEO plan and strategy is executed meticulously, it can boost relevant traffic on the website which can lead to increased brand awareness and conversions. Traffic, in part, depends on website ranking on the SERPs, so poor search rankings can reap no benefits for the business. Our SEO plan and strategies experts optimize every weak element on your website and give more power to those elements that are performing well. This practice increases your website’s visibility, putting you in front of the target audience.

SEO plan & strategy for mobile

Mobile SEO is an important factor that we consider while creating the SEO plan and strategy. We optimize for mobile to ensure that the audience can access your website and content on their mobile devices, in short, giving them the same experience that they get on the desktop website. As searches from mobile are increasing rapidly, we custom build a mobile SEO strategy suited for the needs of your audience. While mobile SEO is not entirely a different process from regular SEO, the focus of mobile SEO is more on the local audience when compared to regular SEO which usually doesn't focus on a particular geographical location. We optimize on certain aspects like creating schema markups, removing annoying interstitials, CTA button size, etc. Even the simplest of optimization techniques can have a drastic impact on your SEO campaign performance and we aim to maximize these effects. Our SEO consultants take every aspect into account and create a robust mobile SEO strategy to get the best out of your SEO plan.

How we build an SEO plan

An SEO Plan and Strategy involves developing and implementing a robust search engine optimization strategy that helps in achieving business goals and higher search rankings. Our SEO plan and strategies experts are experienced marketers that work with you to define your marketing goals. You can have more than one goals, it could be to increase brand awareness, boost audience engagement, maximize purchases, etc. With the goal defined, we develop an initial blueprint to start strategizing the SEO plan to achieve the determined goals.

Before we dive deep into the process of creating an SEO plan, conducting an audit is a crucial step to understanding the functionality of a website. Even if a pre-existing SEO strategy is not in place, we conduct an audit as it helps us surmise the baseline of the website's performance. With SEO audit, we carry out a SWOT analysis using an extensive range of SEO tools to evaluate the website's performance, uncover areas for optimization and create a list of actionable measures. To create an SEO plan, auditing provides a solid foundation based on which we steer the SEO strategy in a positive direction.

Creating an SEO plan and strategy encompasses more than just your website, it also includes the audience that you want to reach out to. After all, they are the ones you are optimizing for. The primary mistake made by most companies is that they optimize their website and content for search engines and often forget the target audience. While it's important to create buyers' persona, an effective SEO strategy goes beyond that. We start inspecting the target audience by asking simple questions like what does the audience expect from products/services they are looking for? What platforms does the audience use most? Do they know about our brand? We strive to understand the audience's search intent and what they're interacting with online as this not only helps us in keyword research but also creates relevant content that engages the audience across different platforms.

Competitor analysis is crucial if you want to distinguish your brand from that of the competitors. Competitor analysis helps our SEO team highlight opportunities in your SEO plan while assessing the weakness in the competitors' approach. Our SEO consultants understand that immediate competitors with similar products and services aren't the only ones you're competing with, but depending on other factors like your keyword strategy, you could also be competing with blog sites in your niche. There are many factors that our SEO consultants analyze like what keywords the competitors are targeting, what platforms are they using to promote their content, what is audience feedback, etc. Answering these questions helps us create a solid SEO plan that can bring out the best in your SEO strategy and help beat the competitors.

Our keyword research process is rooted in data. The SEO audit and competitive analysis give us an idea of which keywords we should target that would work well for the website, which ones we should steer clear of, which keywords to optimize for specific pages, etc. The keywords research and ideas also depends on the size and goals of the business. Our SEO plan and strategies expert use the aforementioned insights to understand popular search terms and the audience's search intent. We also focus to include long-tail keywords in your SEO strategy as they offer better access to the target audience. We divide keywords by theme and carefully optimize them for relevant pages, ensuring to send consistent signals to search engines that our webpages aligns with the search intent of the audience.

Before we move to implement the SEO plan and strategy that our SEO consultants have created, we discuss every detail with you as your inputs are of utmost importance. When the changes are agreed upon, we initiate the implementation process with the help of a web developer to execute changes on your website. The entire time, our chief SEO consultant supervises every step to ensure that the work is being done optimally. We implement the best on-page, off-page and technical SEO practices while integrating our findings from site audit, competitor & audience research and keyword research to create the ultimate SEO plan and strategy that boosts your search rankings with increased visibility and gets you ahead of the competitors.

Once the changes are implemented, we continuously monitor and report the SEO strategy's performance. SEO is a time-intensive process, so the results wouldn't be outright. We create monthly reports which include checking up the site's health, keyword ranking and performance, content engagement, bounce rate, on-page and off-page elements, etc. These SEO reports help us establish transparency in our working process and opens a clear communication channel. Monitoring results also highlight any areas that need tweaking to get the maximum output from the implemented SEO strategy.

Get started with Megistron Media

Over the years, Megistron Media has developed a reputation in the market as a leading SEO agency helping clients achieve their goals. We aim to see you grow! Our highly talented team of SEO consultants and experts walk the extra mile to give you the extraordinary results that companies dream of. We offer an extensive range of solutions suitable for large, medium and small industries that are customized to their respective business goals. From comprehensive website analysis to effective plan implementation, our proficient team takes care of it all. We regularly monitor and measure results and provide optimum solutions whenever required. So if you're looking for a cost-effective and reliable digital marketing agency to care of all your SEO needs then connect with us today.

Looking for digital marketing services? Let’s have a quick discussion on it.

We are an SEO Plan & Stratgey provider. Every project and client that we work with is our priority. Tell us about your project goals, budget, and timeline, and we’ll plan our strategies around it. We will help you gain a broader online reach, and our experts are available to guide you through every stage of the online marketing process.

If you want information on our project handling techniques or are interested in learning more about us, leave us a message or drop an e-mail with your queries, and we will get back to you within a business day.